I want to keep small, always doing the right things in design.
Fukasawa's design philosophy relies on carefully observing what people do and feel in their everyday lives in order to find simple solutions that touch the senses and link to shared memories.
His affiliation with Magis produced the Déjá-vu family of home furnishings, which is distinguished by its use of D-shaped aluminum extrusions.
Photo by Andrew Faulk But Naoto is at his most creative when he gets that initial brief, or when he first visits a factory or store to experience a proposal.
I always aspire to foster previously unknown tastes.
In 2003 he created the brand "plusminuszero" ±0 for minimalistic everyday household objects.