Braun büffel malaysia - Q&A: Braun Büffel Managing Director Christiane Brunk on trying to bag the millennials

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Q&A: Braun Büffel Managing Director Christiane Brunk on trying to bag the millennials

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Q&A: Braun Büffel Managing Director Christiane Brunk on trying to bag the millennials

The decision to widen our product categories is because we wanted to expand beyond leather accessories into lifestyle categories.

  • Braun Buffel Rewards Points will be credited within eight 8 days from the date of shipment.

  • Expect well-thought-out elements and au courant silhouettes.

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Its evolving and youthful aesthetic is transmitted through the campaign, launching into a forward universe to appeal to the younger generation.

  • Braun Büffel has introduced a spectrum of colours from pastel hues to vibrant palettes to attract millennials.

  • We analysed the lifestyle behaviours of millennials — such as the love for travel, sports-driven interests and the need of a leather accessory that is an expression and extension of their own personality.




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